We didn't stumble into this.
We spent a decade building toward it.

Before Willow Agency existed in its current form, we ran social media agencies. We sat in quarterly reviews with managing partners and explained why their LinkedIn presence mattered. We coached marketing coordinators at accounting firms on how to turn a tax deadline into a post that actually resonated. We learned, through hundreds of client engagements, what works for professional services — and what absolutely doesn't.

Along the way, we built our own social media management platform. Not a prototype or a side project — a production system serving over 400 companies, handling more than 100,000 requests daily. We designed publishing pipelines, multi-network scheduling, and analytics dashboards. We know social media infrastructure from the inside out because we built it ourselves.

That operational depth is something you feel in the work. When we build a content calendar for a firm, it's informed by years of pattern recognition: which topics generate engagement for HR consultancies versus accounting firms, which formats perform on LinkedIn versus Instagram, which posting rhythms sustain momentum without overwhelming an audience.

We work with accountants, lawyers, HR consultancies, IT advisory firms, insurance brokers, and financial advisors. We have never worked with e-commerce brands, restaurants, or consumer startups. This isn't a limitation — it's a choice that compounds over time.

After years of working exclusively with knowledge-driven firms, we've developed an intuition for the nuances that generic agencies miss. We understand that an accounting firm's content rhythm follows the fiscal calendar. That a law firm needs a different register than a recruitment agency. That employer branding is often as important as client acquisition — because the real battle for many firms right now is attracting talent in a tight market.

We understand regulatory sensitivity. We know that a post about financial advisory carries different compliance weight than one about team culture. And we know that the audience for a B2B professional service firm — often other senior professionals — has very little patience for content that feels generic, superficial, or out of touch.

Every firm we onboard makes us better at serving the next one. Our AI's knowledge base doesn't just understand language — it understands your industry.

There are many companies that use ChatGPT and call themselves "AI-powered." We are not one of them. Our founding team includes doctoral-level researchers in artificial intelligence and data science. We were building with AI and large language models before it became a trend — before the rest of the world discovered what a prompt was.

This matters because the gap between using AI and understanding AI is enormous. Anyone can paste a prompt into a chat interface. Engineering a system that consistently produces content reflecting a firm's specific expertise, tone, audience, and strategic positioning — that requires architectural thinking, not just clever prompting.

We've built conversational AI platforms with thousands of daily active users. We've designed and migrated LLM inference pipelines. We've made the hard engineering decisions about model selection, retrieval architecture, and quality calibration that determine whether AI-generated content reads like something a senior professional would share — or something they'd be embarrassed by.

What we call a Blueprint — the deep knowledge profile we build for every firm — is not a questionnaire. It's a structured representation of your firm's expertise, positioning, voice, and audience, designed to produce content that improves over time. It's proprietary, and it's the reason our output sounds different from what you'd get with a generic tool.

If you've read this far, you're probably evaluating whether we're the right partner for your firm. The honest answer is: we might not be. We're not the cheapest option, and we don't work with every type of business.

But if you run a professional service firm and you believe your online presence should reflect the quality of your work — we should talk.