14 leading Flemish and mid-market firms assessed across 7 reputation dimensions.
How visible is your firm in the war for talent?
The accounting sector faces an acute talent shortage. Accountant is officially a critical profession in Flanders. Firms that invest in their visibility as an employer today are building a structural advantage.
Each firm is assessed across 7 dimensions and assigned a maturity level — from Starter to Frontrunner. Click on a firm to see its detailed profile and growth opportunities.
| Firm | Comm. | M.P. | Digital | Empl. Br. | Thought L. | Innov. | Market | Overall |
|---|
BDO Belgium achieves Frontrunner status by combining international infrastructure with strong local investment in employer branding and digital visibility. Proof that you don't need Big Four scale to lead on reputation.
Vandelanotte matches BDO as a Frontrunner — driven by an active acquisition strategy, 10,000+ LinkedIn followers, and visible leadership. Titeca Pro's top Glassdoor rating (4.2/5) proves local firms can win on employer brand.
At multiple firms, the managing partner couldn't even be publicly identified. LinkedIn profiles are passive, thought leadership is scarce. Senior talent chooses firms with visible leaders — not invisible organisations.
Only a handful of firms actively invest in employer branding beyond a basic career page. In a market with 80% talent shortage and accountancy as an official critical profession, the firm with the strongest employer brand wins.
Without Big Four dominance, the gap between leading firms and the middle of the pack is remarkably small. Targeted investment in 1-2 dimensions can move a firm from Builder to Frontrunner within a year.
64% of candidates do online research before engaging with a firm. Firms that publish insights, whitepapers, and expert commentary create a gravitational pull that job postings alone cannot match.
Every assessment is based on concrete, traceable data points — from LinkedIn analytics to Glassdoor ratings, from career pages to media coverage in Belgian media. No firm was consulted or informed.
Receive a personalised deep-dive into your firm's reputation profile — with detailed analysis per dimension, competitor benchmarks, and a concrete improvement plan.
Jubel brings sector expertise and network. Willow brings communication strategy and execution. Together, we make your firm visible to the talent that matters.
We'll send your personalised reputation report within 5 business days.